4 Cost-Effective Tools for Digital Marketing in 2019!

4 Cost-Effective Tools for Digital Marketing in 2019!

The working of digital marketing services in the USA range from creating the right content, distributing it over the right marketing channels, analyzing data, and strategizing for the future! Moreover, it all executes within a defined budget.

Some marketing methods are not as cost-effective as some of the others. The costlier ones include paid-advertisement, PPC, and search engine marketing. Despite the success of paid advertising tools, there are some popular FREE tools worth mentioning in the digital world. They facilitate digital marketers to create, launch, and manage a cost-effective marketing campaign.

These resources are helpful for small business enterprises, which don’t have much to spend. They enable the minnows to have a chance of making it big.


1. Google Analytical Tools

Google is the biggest search engine and processes up to 40,000 queries each second at a global level.  Hence, if digital marketers use this platform effectively, they can reach millions of customers worldwide without being heavy on their budget. The platform is heavens for marketers as it provides many open source tools.

2. Google Analytics

Every marketer whether amateur or professional has to know about Google Analytics! It is a powerful tool to discuss the traffic and the number of visitors, to say the least. Most SEO’s and digital marketing services in the US give primary significance to this tool. It helps to track:

  • Website traffic and its source
  • Searched keywords for your website
  • Bounce rate and social media engagement
  • Conversion rate

It is a great help in knowing the statistics of your website that, how your website is engaging with the target audience, and how people are reacting towards it.

3. Google Alerts and Google Trends

Google Alerts provide content detection services. It allows marketers to stay updated on a topic. It notifies marketers about the news or research or mentions the keywords that they want to know more about. We also use it for social listening that facilitates knowing the responses; a keyword or content is having from the audience on online platforms.

Google trends enable marketers to know the latest searches specific to a region. For example, it displays searches for the keyword “SEO services in the USA” within the US for the month of June.

Google Keyword Planner is another useful resource that helps to find searches of a particular keyword. That in turn helps the SEOs select the right keywords to target in their campaign. All of these tools highlight trends that digital marketers make use of in their marketing strategies.


4. Content Planning

A marketing campaign can’t attract the required audience for businesses if it doesn’t resonate with the customer’s needs. Thus, instead of using content and waiting for the customer’s engagement, why not create content that addresses customers’ problems and provides an effective solution right away.

Online tools like BuzzSumo easily help in planning marketing content. Moreover, the website Answer The Public also displays questions, prepositions, search phrases that the users are searching on the internet. It gives us a peek inside the consumer world.  We get to know more about search queries and user intent.

Digital marketers may encapsulate this information in their marketing strategy that revolves around trending topics. Customer requirements follow the popular pattern via blogs, videos, and infographics. Consequently, it will increase a customer’s engagement level and generate valuable leads for the business.

1. Grammarly – The premium version is not FREE. The version that is FREE helps in editing the content (blogs) and makes them free from mistakes. Marketers can move to the paid version for advanced features. The advanced version includes a plagiarism checker which is indeed a useful tool in your arsenal.

2. Canva – creates content with infographics. Infographics are the growing trend in which you are able to convey your message in a creative way. It is a highly recommended way to keep your audience engaged. It provides a drag and drop facility, thus no designing experience is required. In addition, more add-ons are available for under $1.


5. Automated Email Marketing

Email marketing may seem conventional enough. However, it has improved over time with modern technologies. It automates through digital marketers who can easily send targeted emails to customers.

MailChimp –  is such a tool that sends timely messages to business consumers. Furthermore, it analyzes emails and sends reports on what responses did it get from customers. It especially helps small businesses to plan an effective interactive marketing campaign.

Constant Contact – This tool is stirring waves in the business world for having a user-friendly interface that even a beginner can use it with ease.

The user has the option to send emails via several templates and track the report of each email.  Automation mechanism and online polls are some extra amazing features. This tool can be easily learned and offers unmatched support in email marketing.

Instead of learning tools and recruiting people in this context, businesses now hire BPO services. A company that manages email marketing and submits a report at the end of the month has also proved to generate leads.

Follow this page to know more about BPO.


6. Improving Online Presence

Digital marketing services don’t just plan and manage the marketing campaign. They also optimize marketing content to attract more potential customers and drive them towards the business website. Thus, maintaining a positive online presence is significant in the marketing world.

Hotspot’s Marketing Grader is such a tool that analyzes the business’s online presence over various platforms. It checks your website, blogs, social media platforms, email, and mobile marketing and gives relevant feedback. Feedback is in the form of a report stating the flaws and ways to improve them.


Remain within Budget and Maximize Business Reach!

It is obvious that small businesses do not have much budget to spend on their marketing campaigns. Nevertheless, with the evolution of technology, with the help of these FREE online tools, we can support digital marketers and their respective campaigns. Information Process Solutions (IPS USA) is a digital marketing company that provides the best marketing solutions even for small businesses with low budgets.


  1. Grace
    January 30, 2019

    I am curious to find out what blog platform you’re using?
    I’m having some minor security issues with my latest website and I’d like to find something more safe.
    Do you have any recommendations?

    • admin
      April 9, 2019

      We can get you encrypted and ready to face any challenges of the online world. The website is like your representation in the online community.
      To make it bug-free and highly secure, we will have to run a system of checks to see how the website responds. Testing it out properly can give you the ultimate solution against hackers and other programs designed to disturb your workflow.
      Should you be interested in discussing, do give us a call at the mentioned number.

  2. Lily
    February 3, 2019

    Very nice post. I just stumbled upon your weblog and wished to say that
    I’ve truly enjoyed surfing around your blog posts.
    After all I will be subscribing to your rss feed and I hope you write again soon!

    • admin
      April 9, 2019

      As the webmaster, I appreciate your interest in our posts. Don’t forget to share it with your buddies and people you are close to.
      It is an effort to put up with the challenges faced by the BPO industry. To deal with them head-on, we have to come up with a plan before anything else. As soon as the plan starts execution, you’ll see the graph of sales and revenue go up.

  3. michelle
    March 19, 2019

    Hello there, You’ve done an incredible job. I will definitely digg it and personally suggest to my friends.
    I am sure they’ll be benefited from this site.

    • admin
      April 9, 2019

      Glad you liked it!

  4. Ella
    March 19, 2019

    What’s up everyone, it’s my first pay a quick visit
    at this web page, and post is really fruitful designed for me, keep up posting these
    types of articles or reviews.

  5. lino
    April 9, 2019

    I’m really impressed with your writing skills
    as well as with the structure on your blog. Is this a paid subject or did you customize it your self?
    Either way keep up the excellent high quality writing,
    it is uncommon to see a nice blog like this one nowadays..

  6. Olivia
    October 3, 2019

    Great, thanks for sharing this blog.Thanks Again. Fantastic.

  7. tami
    December 11, 2019

    Wonderful blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

    Thank you

  8. Adi
    March 11, 2020

    A very insightful piece of article! its been a great help.

  9. Victoria
    May 28, 2020

    Like!! Great article post.Really thank you! Really Cool.

  10. Ivory
    February 7, 2021

    Thanks for sharing your thoughts abou.

  11. Ethan
    February 9, 2021

    Wow, this piece of writing is pleasant, my sister is analyzing these kinds of things, so I am going to tell her.|

  12. Amanda
    February 12, 2021

    I know this website offers quality based posts and additional stuff, is there any other website which gives these information in quality?|

  13. Sophia
    February 15, 2021

    great points altogether, you simply received a new reader. What could you suggest about your post that you made some days ago? Any positive?|

  14. Romelia
    February 17, 2021

    Hi just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.|

  15. Sebastian
    February 18, 2021

    I was able to find good advice from your articles.|

  16. Cathrine Mcroberts
    February 19, 2021

    Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently quickly.|

  17. Brooklyn
    February 20, 2021

    Wonderful blog! Do you have any hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused .. Any tips? Thank you!|

  18. Susan
    February 21, 2021

    Useful info. Lucky me I discovered your site by chance, and I am surprised why this twist of fate did not came about earlier! I bookmarked it.|

  19. Mary
    February 21, 2021

    Hello there, I discovered your blog via Google even as searching for a comparable matter, your web site came up, it looks great. I have bookmarked it in my google bookmarks.

  20. Sharen
    February 22, 2021

    I don’t know if it’s just me or if perhaps everybody else experiencing problems with your blog. It appears as if some of the text on your content are running off the screen. Can somebody else please comment and let me know if this is happening to them too? This might be a issue with my web browser because I’ve had this happen before. Cheers|

  21. Andrew
    February 24, 2021

    It’s the perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or advice. Maybe you could write the next articles referring to this article. I wish to read even more things about it!|

  22. Lily
    February 26, 2021

    Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any help is very much appreciated.|

  23. Emily
    February 27, 2021

    I am not sure where you’re getting your info,
    but great topic. I need to spend some time learning much more or understanding more.
    Thanks for the magnificent information I was looking for this information for my mission.

  24. Jeremiah
    February 28, 2021

    This is really attention-grabbing, You are an overly skilled blogger.
    I’ve joined your rss feed and stay up for in search of more of your excellent
    post. Also, I have shared your site in my social networks

  25. Aaron
    February 28, 2021

    Hey there! Someone in my Facebook group shared this site with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Great blog and excellent design.|

  26. Brayden
    February 28, 2021

    Great post. I used to be checking continuously this blog and I’m inspired!

    Extremely helpful info particularly the remaining phase :
    ) I take care of such info a lot. I was looking for this particular info
    for a long time. Thanks and best of luck.

  27. Sofia
    March 2, 2021

    I’m not sure why but this weblog is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.|

  28. Thomas
    March 2, 2021

    Excellent site you’ve got here.. It’s hard to find excellent writing like yours these days. I honestly appreciate individuals like you! Take care!!|

  29. Elizabeth
    March 3, 2021

    I am in fact happy to glance at this web site posts which consists of plenty of helpful data, thanks for providing these information.|

  30. Christopher
    March 5, 2021

    Asking questions are in fact pleasant thing if you are not understanding something totally, except this post gives pleasant understanding even.|

Leave a Reply