7 Best E-commerce Marketing Strategies to Increase your Sales in 2021
Create a sense of Urgency and lure the customer by providing them with heavy discounts and combos
There’s no law about generating a sense of urgency to persuade customers to buy the products from you. However, it’s important to be truthful and open about who you are and how you do it. You should carefully think about your project before executing taking into consideration the possible outcomes. Many customers react positively from time-sensitive promotional deals to limited edition goods to promotions that generate a sense of emergency.
Although the manner in which that can be done is as varied as the goods you can purchase online. Certain methods may be more successful than others. For eg, you can give a financial reward to consumers who quickly order such as free delivery or a reduction if you can create a limited edition commodity to draw prospects. However, the quality of products and the information about how they have been displayed on the site has to be on point. This helps young in converting impulse buyers easily garnering more and more profits.
Smoothen the Checkout Process
According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. This is a truly shocking statistic. Plus, it is a huge reason why you should nail your checkout process and tackle the above-mentioned problem head-on. Like the point above about customer experience, diminishing friction in your checkout procedure can incredibly impact your conversion rates.
Similarly, you should make it as simple as easy for customers to navigate and explore your site. You should make it much simpler for them to really purchase what you’re selling. Take out any unwanted Steps in your checkout procedure that could deter a potential customer from converting. Remove unnecessary fields in the forms. Try not to time them out and make them begin once again from the earliest starting point. This will lead to an abandonment of the cart as the buyer might get time to reconsider his choice and might choose to postpone the purchase.
Always use high-quality images for your product
There is clear evidence that well-presented food generally tastes better than sloppily plated dishes. Seeing how important imagery is in terms of how we view items (including other people), it is obvious that professional product photography would have a positive effect on visitors to the site.
No matter what you’re offering, have high-quality pictures of your items – no small thumbnails or low-light shots taken in your storeroom. Be sure to display a wide variety of images as well. It can seem overkill to have shots of the goods from any possible perspective, but check it out. People love kicking off the proverbial tires of a company before purchasing, particularly online.
Tiered Price System
If you go to a restaurant, the odds are pretty high that you’ll always get one of the mid-priced meals. This is because many restaurants are manipulating psychology to push people towards mid-range meals. We will often skip the cheapest dishes – and the more costly ones – making the middle-tier choices the most appealing. It is a tactic known as ‘decoy pricing.’ The same idea can be used to boost retail revenue with tiered pricing systems.
Using the Voice of the Customer to create effective campaigns
The language you use in your ads/campaigns will have a major effect on your conversion rates (and thereby on your sales). So, the next method to garner more sales is to use “customer’s voice” in your promotions – so what does that mean? The customer’s voice is a market analysis strategy that reflects the desires, wants, pressure points, preferences, and aversions of the customer to be reached by the specific advertisement. This method also involves terminology and expressions used by consumers themselves during consumer analysis and focus group testing.
Use Remarketing to Close Way More Deals
Any digital marketing strategy takes time, energy, and commitment. When you’re not using remarketing, you’re actually betting on potential buyers turning automatically, which almost never happens. It’s almost as ridiculous as it sounds. Whether you’re posting on your material or on a particular time-sensitive selling bid, remarketing is perhaps the most successful way to maximize online purchases.
Remarketing keeps the company at the forefront of the buyer’s minds. It also presents prospective consumers with numerous new opportunities to convert. This is a method in which consumers who abandoned the cart are given offers and incentives. They may also ask questions regarding non-purchase to analyze and remarket the product to them with a better deal.
Eliminating Landing Pages and Reducing the distance between the customer and business
We’ve already discussed this technique, and it normally raises more than a few eyebrows, to say the least. However, we do not advocate eliminating landing pages for no reason, but rather optimizing your online ads to match the customer’s browsing experience. It also includes optimizing their sales journey.
Boost web advertising using Facebook Click-to – Call Advertising Call-Only Facebook and AdWord promotions are an outstanding example. They highlight the situation in which dropping the conventional landing page makes a lot of sense. Many customers don’t want to waste a few minutes searching the sites on their mobile device – they just want to get in touch with your firm.