Why should your business go for call center outsourcing?

A call from the customer remains the most scrupulous connection that he makes with a business. It is their way to reach out to that particular business for the queries or directly for purchase. At IPS USA, we understand the needs of our customers. We are on the lookout to amaze them; unless, their experience is close to “wow”, we keep on pushing for maximum output. It is customer satisfaction on the phone that matters…

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3 Reasons Why Businesses Must Use Google AdWords

There is nothing worse than fewer phone calls, negligible online orders, and people rarely filling the contact forms on landing pages. It is the worst feeling for business owners, and I can well imagine the trauma they cause to digital marketers. AdWords, in this scenario, is a change to the status quo. It comes to the rescue of both the CEOs and digital marketers, and most of the times it is what gives them the…

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Your Business Needs the Right SEO & PPC Combination

Since PPC is the paid side of doing business, it is bound to reap results. However, to make sure it is done the right way, PPC management services have a critical role to play. We have just entered 2020, and it is for our good to know that the right combination of SEO and PPC turns into an ultimate solution. Usually, we see SEO, PPC, and social media platforms as separate entities that are not…

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Why Is It A Good Idea to Outsource SEO Services in America?

In this article, I am going to disclose a few reasons to outsource SEO services in America. SEO, as some of you may know, means search engine optimization, a general term we use to discuss website rankings in Google. Now, that the year 2019 has almost ended, we are staring right in the eyes of 2020. The New Year demands a good SEO strategy for your business online, whether you are ready for it or…

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The Power of Product Recommendation in the Digital Marketing World

The rise and importance of digital marketing services is not something new. Especially, in the modern e-commerce industry, companies cannot stand tall without a promising marketing strategy. There are hundreds and thousands of examples in front of us where online merchants have paved success stories with the right campaign. A lot of factors add up to online business success. However, product recommendation (it may sound cliché) plays a powerful role, boosting the efforts of digital…

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3 Do’s & Don’ts of Social Media Marketing

Social media marketing has become an integral part of modern-day digital marketing. A strong presence on social media channels leads to good brand awareness and impacts big time on a marketing campaign. From targeting the audience, engaging them, generating leads, and converting them into customers, there is nothing that social media platforms cannot do. If digital marketing services can leverage social media marketing in their favor, they get desired outcomes without spending any penny. (You…

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Why Google Listing is vital to Digital Marketing Services?

Digital marketing services are responsible for the strong online presence of a business. Running PPC campaigns, search engine optimization, content marketing, and video marketing surely contribute their portion in creating a brand’s awareness. However, professional digital marketing companies and BPO service providers who take responsibility for marketing on behalf of brands do not forget about Google Map marketing. Particularly in this time when smartphones have turned into a mini-computer and are capable of doing anything…

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Top 3 Types of Content that Get the Most Attention

In SEO terms when we talk about attention, it means getting backlinks from reputable sites. Backlinks are the most practiced way to get organic traffic for startups and small businesses. More sites linking to a landing page means higher rankings in the long-term. SEO services in the USA are unable to function to full effect if the backlinks lack quality. The discussion brings us to our next question. How do we get quality backlinks?  …

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4 Ideas You Have Never Thought of to Increase Work Productivity

Some business owners complain that despite having talented individuals, the productivity level is not up to the mark. This is because maybe their employees are not as happy as they seem. For Instance, the environment at BPO companies is often stressful, and their employees are stressed out. Business owners may not believe this, but employees’ happiness has a direct impact on their productivity. With the implication of just simple things, the overall work environment can…

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