How to select a call center outsourcing company wisely?

Operating a call center is not an easy task especially for any newbie. It is because it involves not only a large amount of investment but also the involvement of expert human resources and updated technology. If you are also planning to operate a call center then you should focus on your core business instead of focusing on the other operational tasks. This is the reason, which is why many entrepreneurs prefer to outsource their call centers outsourcing. Do not worry, as various BPO companies are operating nowadays that may be hired for lead generation outsourcing, customer support outsourcing, technical support outsourcing, sales outsourcing, etc. 5 Factors to…

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How to Manage Your Social Media Amidst COVID-19?

Ever thought of revisiting your social media strategy amidst the crisis? It has crossed the minds of many because the outbreak is unlike anything we have seen since World War II, one of the popular views in the global arena. In the words of Governor New York, Andrew Cuomo, and I am paraphrasing it, 9/11 was nothing as compared to what damage this virus has caused us. The virus has brought countries like the United States and other developed countries with established safety nets down to the knees. However, there is no point in giving up, but to have our feet on the ground and fight on. When…

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6 Activities to Help Deal with Anxiety While COVID-19 Quarantine

We all are staying inside our houses due to the COVID-19 pandemic. Let’s be honest, we are bored and some of us might be going crazy literally (the extrovert types). From BPO service providers, entrepreneurs, to call center outsourcing companies, almost everyone from the business community is working from homes. We human beings are not designed to be stagnant. Constant routines bore us and staying at one place day and night is opposite to our basic instincts. In a parallel happy world, we all would be going out, doing chores, hanging out, and enjoying small things like going on a walk. But, the reality is we’re going through…

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Do What You Do Best, And Outsource the Rest

The famous saying by Peter F. Drucker helps us understand the importance of outsourcing in modern times. Since the Internet has become a household commodity, tasks that were difficult previously have become easier now. Outsourcing includes processes like payroll, finance & accounting, recruitment, human resource, supply chain management, digital marketing, SEO, sales, and customer support to bless your business with expertise, knowledge, and experience. In fact, we should consider outsourcing the call center in 2020. It is what’s happening across the world. Small, medium and large enterprises choose to outsource call center services to better manage their business operations. What better than call center outsourcing if you want…

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Why should your business go for call center outsourcing?

A call from the customer remains the most scrupulous connection that he makes with a business. It is their way to reach out to that particular business for the queries or directly for purchase. At IPS USA, we understand the needs of our customers. We are on the lookout to amaze them; unless, their experience is close to “wow”, we keep on pushing for maximum output. It is customer satisfaction on the phone that matters the most in a call. That is exactly what it means to activate call center outsourcing.  It all starts with a friendly representative, easy to talk to, and someone who will connect with…

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3 Reasons Why Businesses Must Use Google AdWords

There is nothing worse than fewer phone calls, negligible online orders, and people rarely filling the contact forms on landing pages. It is the worst feeling for business owners, and I can well imagine the trauma they cause to digital marketers. AdWords, in this scenario, is a change to the status quo. It comes to the rescue of both the CEOs and digital marketers, and most of the times it is what gives them the strength to move on. However, SEO services focus on creating an impact organically through SEO before moving on to paid ads. Online marketing in 2020 is a dynamic duo of SEO and paid…

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Your Business Needs the Right SEO & PPC Combination

Since PPC is the paid side of doing business, it is bound to reap results. However, to make sure it is done the right way, PPC management services have a critical role to play. We have just entered 2020, and it is for our good to know that the right combination of SEO and PPC turns into an ultimate solution. Usually, we see SEO, PPC, and social media platforms as separate entities that are not exactly wrong, but the time we are passing through demands more of joint ventures than one-sided heroics. It means that paid marketing teams have to work in harmony with the teams responsible for…

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Why Is It A Good Idea to Outsource SEO Services in America?

In this article, I am going to disclose a few reasons to outsource SEO services in America. SEO, as some of you may know, means search engine optimization, a general term we use to discuss website rankings in Google. Now, that the year 2019 has almost ended, we are staring right in the eyes of 2020. The New Year demands a good SEO strategy for your business online, whether you are ready for it or you have nothing to do with it. As a local SEO company in the US, we follow certain principles. One of them is to solidify our client’s true worth in the virtual world…

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The Power of Product Recommendation in the Digital Marketing World

The rise and importance of digital marketing services is not something new. Especially, in the modern e-commerce industry, companies cannot stand tall without a promising marketing strategy. There are hundreds and thousands of examples in front of us where online merchants have paved success stories with the right campaign. A lot of factors add up to online business success. However, product recommendation (it may sound cliché) plays a powerful role, boosting the efforts of digital marketers or BPO service providers. Here are a few of the benefits that have proven to facilitate businesses generously. See Rise in Revenue Search engines often show recommendations. It is a great way…

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3 Do’s & Don’ts of Social Media Marketing

Social media marketing has become an integral part of modern-day digital marketing. A strong presence on social media channels leads to good brand awareness and impacts big time on a marketing campaign. From targeting the audience, engaging them, generating leads, and converting them into customers, there is nothing that social media platforms cannot do. If digital marketing services can leverage social media marketing in their favor, they get desired outcomes without spending any penny. (You know it’s free, right?) But, using social media is not as easy as it seems. Immature digital marketers do stupid mistakes while creating a brand over social media. They then complain that despite…

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