How to Rank High on Google and Get Noticed?
Before we dive into the steps of improving the rankings, the fact is that SEO is a long game and anyone looking for overnight results has zero to little knowledge of the concept.
Before we start a business or career as an entrepreneur, social media and Google rankings have a place in our hearts and minds.
You have to have a plan in the back of your head to develop a web portal and promote it online.
Two of the most basic fields that relate to businesses today are social media marketing and digital marketing. IPS USA, as a BPO services provider, develops software, web portals and before you know it you are a popular entity on the web through social media management and online marketing.
How Long Does It Take To Rank?
The process takes months if not a year.
Variables in the form of skill, budget, competitors, and behavior of the website with its competition, all affect the ranking.
John Mueller of Google says it takes time to improve rankings. Once you change the website and make it SEO friendly, it takes time for Google’s algorithm to re-evaluate the website.
As multiple factors are in play, we cannot expect fast changes in a website’s ranking in the search engine result pages (SERPs).
Mueller confirmed that even if we make serious changes to the site’s design and functionality, it could take months to see the impact on rankings.
Moreover, sitting and waiting for results is a waste of time. The key here is to keep improving consistently without waiting for those 1st and 2nd-page positions.
Note – Don’t remove your less frequently crawled pages because they can be ranking for crucial keywords in your niche and deletion may negatively affect your position on the search engine.
Key Ranking Indicators by Ahrefs
The points below give us insight into the ranking phenomenon through a case study by Ahrefs.
- On average, a page that ranks in the top 10 was over 2 years old. Moreover, pages in the top-tier of results were at least 3 years old.
- The top 10 SERPs carry only 22 percent pages that were less than a year old.
- Only 6 percent of the pages were able to get to top 10 from nowhere in a matter of 6 months.
Let’s look at 4 basic steps not to miss during SEO and marketing of a page on Google.
It takes skill, hard work and luck to land in the top 10 SERPs under a year.
1. Start with Solid Base
A foundation for a house, a building has to be strong for the building to survive earthquakes. Similarly, before SEO application, make sure the site structure and information structure is good.
If the website is difficult to navigate for users and Google crawlers, it is set on a path of doom and gloom.
On the contrary, if you keep the ‘usability first’ factor in mind; nothing can go wrong with it.
A technical SEO audit goes a long way. It can give you a significant edge over the others. Stick to SEO basics because Google uses machine learning to determine search positions.
Fix duplicate content by eliminating multiple copies of the same page. The problem occurs as a technical issue. For instance, Google considers http://www.abc.com/, https://www.abc.com/ , http://abc.com/ , https://abc.com/ four pages with identical content. Hence, use the redirect functionality in your .htacess file and deal with it.
2. Smartphone Friendly
When you optimize a site for mobile, you give it a chance to rank high on SERPs.
Mobile-first index means the search engine pays attention to mobile-friendly sites.
Whatever services or products you offer at the website, make sure they are easily accessible on mobile. That is what mobile optimization is all about.
If it takes users a long time to find your services and/or products on mobile, the site has failed and will never be able to go up the ranking ladder.
Moreover, don’t let the heavy imagery increase the loading time. It will cost you, as page speed will be part of the mobile ranking factors in July 2019.
Loading time is the key because, generally, we see slower Internet speeds on smartphones as compared to laptops and desktops.
3. NEED FOR SPEED
It is not only a game but the reality as well. The page has to load quickly, and in order to do that, use the Google PageSpeed tool to validate the performance.
Image file optimization gives those files space to travel the distance. First, use your favorite image editing tool to compress and optimize images before uploading them.
Second, take care of the dimensions of the image and ensure it fits the space it is destined for.
Browser caching is a concept to increase the page load speed. When a browser opens a web page, it loads the resource library along. The caching process stores resource files locally on the user’s system so that it doesn’t have to load them again if the user decides to visit another page.
Links whether internal or external have a huge impact on rankings. Digital marketing service of IPS USA means obtaining links from useful sources and staying popular and competitive.
Polish both the types of links. Fix the broken links to create a more engaging experience.
Run tools like W3C Link Checker to spot 404 errors and fix them. As an internal linking strategy, following the exact anchor text as the target keyword works, but not in case of external links. Don’t follow a similar anchor as the keyword strategy during external linking.
Google alerts are a way to track site mentions. Use them to keep a track of brand mentions across the Internet.
If you find an unlinked brand mention, turn it into a link by contacting the webmaster.