2019-03-15

How to Rank High on Google and Get Noticed?

Before we dive into the steps of improving the rankings, the fact is that SEO is a long game and anyone looking for overnight results has zero to little knowledge of the concept. Before we start a business or career as an entrepreneur, social media and Google rankings have a place in our hearts and minds. You have to have a plan in the back of your head to develop a web portal and promote it online. Two of the most basic fields that relate to businesses today are social media marketing and digital marketing. IPS USA, as a BPO services provider, develops software, web portals and before…

READ MORE
1st-article-image

The 6 Benefits of Virtual Assistants in 2019

A virtual assistant (VA) is a person who provides support to a business from a remote location. When you are not in a mood to hire an in-house employee, the best option is to hire a virtual assistant. BPO services providers is a group of virtual assistants who indulge in plenty of functions for businesses and deploy their skills to good effect. A perfectly legitimate way to be productive in a competitive world! History of the Word The word ‘virtual assistant’ goes back to the 90s when technology advancements led to the birth of the Internet and document sharing platforms. Every new invention, from an application to operating…

READ MORE
ips-article-image

Top Five Off-Site SEO Tactics To Rule On SERPs in 2019!

Off-site SEO, a term that most of the professional digital marketers are well aware of, but can be a headache for beginners in this industry. Digital marketing services in USA pay particular attention to this expertise, as it has a value in digital marketing and credits to the business prominent position. What is Off-Site SEO? It is a digital marketing tactic that supports to improve and maintain website position on SERP-Search Engine Result Page. In general, it is one of the promotional methods to increase your online visibility. The better your off-site SEO efforts, the better your chances to remain in the higher SERP game!  What are the…

READ MORE
Digital Marketing Workshop-01

Digital Marketing Workshop Is What you Should be focusing In 2019!

According to the Blue Corona, around 66% of small business owners are concerned about finding a new customer. This means that even if digital marketing services in USA use the latest techniques and tactics such as; PPC, SEM, SEO; it necessarily may not help in meeting business targets. So, what Should Be Done? Digital marketing agencies promise great results to attract the target audience for the business. The ultimate purpose is to improve business growth and increase revenue generation. However, business owners also have a huge say in successful digital marketing. After all, they are in the most decisive position to implement something. Therefore, they should know the…

READ MORE
Untitled-1-01

Leveraging Digital Marketing Services is an Elixir for Brands

Digital marketing has become the lifeblood of online businesses. A good combination of techniques usually raises the status of businesses and makes them popular entities. Don’t you think it is time we all understood ‘digital marketing’ in the real sense? So much is going on in this field because it deals with the Internet, but it doesn’t mean conventional marketing has lost its usefulness. It is very much part of the bigger picture in which we want to see business thriving. One of the famous ways of traditional marketing is to print digital footprints of your social media channels on visiting cards and pass them on. Digital marketing…

READ MORE
branding-01-400

Things Every Digital Marketer Must Understand About Branding

Digital marketing services in the United States don’t stick to a single platform for business promotion. Alongside, they use different tactics to promote businesses in search engines to generate favorable results. Some of those platforms are Facebook, Twitter, LinkedIn, and Instagram. BRANDING gives identity to a brand. It differentiates a business from its competitors and raises its status among them in the relevant industry. The Myth and the Reality – The common misconception is that branding is only about logo creation for the company. Nevertheless, in reality, it reflects in every step of the business. It is like a business gets wings once the moon of branding starts…

READ MORE
ips-seo-post

What Is Behavioral Targeting, Really?

Digital marketing services in the US support business entities across the web. The purpose is to promote products and/or services to the right buyers, in other words, the target audience. It is not easy to show your content to people online and requires constant and continuous efforts. Whoever believes in the proposition of winning customers overnight is either too ambitious or simply delusional.  It does not happen overnight. SEO is a part of the digital structure that leads to the ultimate success of a website in a search engine. Google updates ranking factors every now and then. Therefore, it is imperative to stay updated. They are guidelines for…

READ MORE
4 Cost-Effective Tools for Digital Marketing in 2019!

4 Cost-Effective Tools for Digital Marketing in 2019!

The working of digital marketing services in the USA range from creating the right content, distributing it over the right marketing channels, analyzing data, and strategizing for the future! Moreover, it all executes within a defined budget. Some marketing methods are not as cost-effective as some of the others. The costlier ones include paid-advertisement, PPC, and search engine marketing. Despite the success of paid advertising tools, there are some popular FREE tools worth mentioning in the digital world. They facilitate digital marketers to create, launch and manage a cost-effective marketing campaign. These resources are helpful for small business enterprises, which don’t have much to spend. They enable the…

READ MORE
4 Tips to Amplify Digital Marketing via Customer Services

4 Tips to Amplify Digital Marketing via Customer Services

Customer services are a way to ensure the clients are satisfied with a business or not. The interaction between a customer and a business includes facilitating them before, during and after a business transaction. In layman’s terms, we classify it as a ‘sale’. Digital marketing services in the US help businesses market their products or services to the world. They present the best-case scenarios in front of the people and convince them to make a wise decision by choosing your business. The whole business process revolves around customer satisfaction even in the marketing stage. According to American Express, happy customers share their experience of business with 9 other…

READ MORE